Welcome to my website. I launched this site to help small business and non-profit leaders grasp the "big picture" of their digital strategy and maximize results.

Information on digital marketing and strategy in plentiful, but cluttered with nonsense, outdated guidance, frothy hype, insta-experts, and vanity metrics. 

The tools and information on this site will help you cut through the clutter, build a workable and effective strategy, and understand how to measure success. 

Questions or points you're stuck on? Shoot me a message on my contact page. I'd love to hear about your project. 

Sherrie Gossett